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Like the number of startups offering Convert speech to text Services He is Increasingly, meeting transcripts are becoming a shared presentation. There are plenty of tools that provide AI assistants that either join the meeting or capture your system audio to transcribe and summarize your meetings.
Y Combinator supported circle He wants to differentiate himself by providing detailed feedback and action items. Additionally, the tool allows you to automatically get insights based on text.
The company was founded in 2023 by Ali Haqqani, a former Stripe engineer, and Kevin Jasina, a former Tableau engineer. The duo set out to create a meeting tool that would serve as a searchable knowledge base. Initially, the tool only provided feedback and action items to participants.
“We were going in the opposite direction of tools like Otter and Fireflies. We didn’t want you to go back and read the transcript. We wanted to get everything you care about from that meeting in one place. We wanted to create notes and be good at that,” Haqqani told TechCrunch over a phone call. .
Over time, the company focused on creating a technology stack to extract the best knowledge from the meeting. Haqqani said the ability to take good notes became a major growth driver for them as people started using the tool to take notes.
The company has raised $2.5 million in a seed round from Transpose Platform, Rebel Fund, Pioneer Fund, and angel investors, including Kulveer Taggar, Oliver Jung, JJ Fliegelman, Rich Aberman, Jason Freedman, and others.
Kulveer Taggar, investor and founder of tech startup Zeus Living, said he wanted to invest in the startup because of the quality of feedback and business elements.
“Transcripted meetings are commonplace now, but the value of Circleback is in the way it brings together notes, action items, and next steps. “When I saw the meeting notes after using the tool, it felt like there was a human editor formatting the key points,” Taggar told TechCrunch over a phone call. .
Product
Circleback is a cross-platform application available on Mac, Windows, and the web. You can ask an assistant to join your meeting, or ask them to record audio from your system.
After each meeting, you will see detailed notes about the meeting with different departments and the main points mentioned by the speakers. If you want, you can also look at the transcript and recording. The tool also creates action items for all participants.
Haghani mentioned that while Circleback’s note-taking was good, it didn’t fit the needs of all customers.
“We realized that the generic feedback we had wouldn’t serve all types of customers. So we rolled out a feature called automation that extracts specific insights from each meeting based on your prompt.
Users can type in the information – such as client details – they want from each meeting and add it to a Notion or CRM database. Creating automations is similar to creating IFTTT recipes (If This Then That) or Siri Shortcuts.
The overarching idea is that you can get different types of knowledge or insights from the same meeting, and then search across all meetings over time. Competitors like Read AI, which raised $50 million in Series B funding, are trying to create tools to capture information across different surfaces to create a comprehensive knowledge base.
Positioning and future roadmap
Circleback said it has grown organically, with thousands of paying customers using its product. The company has positive cash flow, so despite significant investor interest, it did not raise more money because the founders did not want to dilute their stake.
Haqqani realizes there is competition in the meeting information space, but he believes the startup can find product-market fit.
“Just conversation data is a goldmine where you can provide a lot of value without integrating external tools. So, when you add these integrations, you add a lot of trustworthy data sources and knowledge for customers.
“What sets us apart is that we are able to bring together the different entities that are talked about in a meeting, whether it is a company, a person, an action item, or a problem area in a central location.”
The company is also considering letting users create templates for automation and share them with the community, so others can use them. Moreover, the company plans to release iOS and Android apps soon to capture personal conversations.
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