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Spotify wrappedthe podcaster’s long-awaited annual listening digest receipt. In addition to its usual personalized summary detailing your favorite artists, songs, podcasts, and more, this year the company is introducing two new features, including most notably, an AI-powered podcast for 2024 Wrapped created using Google’s AI summary tool, LM notebook.
Spotify is also rolling out a new data story called “Your Music Evolution,” which lets you see how your music interests have evolved over the past year.
While Spotify previously built its own Wrapped features in-house, the addition of Notebook LM-powered podcasts now sees Spotify working with an external partner on the main Wrapped feature. Using Google’s Gemini AI, this year’s Wrapped app will allow you to explore a personalized audio overview of your music listening in 2024, including things like Top Songs, Top Artists, Top Genres, and more. The result is meant to feel like you’re listening to a podcast about your cabbage.
This addition comes on the heels of a breakout moment for Google’s AI note-taking tool, which went viral in 2024 when people started using the service’s new feature. Audio overview feature To create conversations between Hosts for Amnesty International Who discuss any topic you entered into the app. Although it’s designed to help you summarize notes and research, people have started feeding all kinds of content into NotebookLM, such as blog posts, books, or Even diary entriesWhich leads to interesting insights and sometimes funny comments.
AI-powered podcast‘
Spotify says it was inspired to work with Google on the new Wrapped feature after seeing how consumers interact with its AI technology.
When you play the Wrapped Podcast, accessible from the home screen in the Spotify app, AI hosts will complement your music tastes and summarize your listening activity. You can also save the AI-generated audio clip to your mobile device or post it on social media.
The feature will be available for a limited time to free and paid English-language users in the US, UK, Australia, New Zealand, Canada, Ireland and Sweden.
This year, Spotify is also expanding its social media integrations to include a way to share both your TikTok feed and your TikTok Stories — an ideal destination for sharing new audio experiences tailored to AI.
Although the AI-powered podcast is likely to be a hit on social media, its inclusion on Wrapped seems somewhat repetitive. The launch follows Wrapped’s addition last year of Spotify’s popular AI DJ feature, which provided AI-generated reviews about top artists and songs. This year, you’ll once again get an AI narrating your music history, but you now have two AI speakers instead of just one.
The AI DJ feature will also integrate your file into its own commentary and spoken stories. AI DJ is available in English and Spanish.
Another AI feature is aimed at premium subscribers, who can enter prompts to create AI-powered playlists based on their encapsulated experience, building on the existing AI playlist feature, which launched in April. For example, you can ask Spotify to play more artists like your top 5 cover artists.
Meanwhile, Wrapped hasn’t done as much in the way of new personal data stories as it did in previous years, when the company experimented with fun, viral-designed features like ones that define your musical personality, match you with a city that shares your musical tastes, or determine your “aura of sound.” Your listening history, or turns your listening history into a game that you can share with friends, among other things.
Instead, the big addition on this front is a feature called “Your Music Evolution,” which will track up to three distinct musical phases you’ve experienced during the year. For a year I witnessed Beyoncé is doing countryCelebration Naughty summercontinued Taylor Swift Eras Tour, Oasis reunionand a number of Remarkable cooperationSpotify will have a lot to choose from when it comes to tracking users’ changing interests.
The feature will also come with a custom playlist that will be available from the wrapped feed on the homepage.
Audiobooks are another new addition to Wrapped in 2024. Now available across a range of global markets, including the US, UK, Australia and more, Spotify’s audiobook catalog has doubled this year to over 300,000 titles. Spotify Wrapped will include a new editorial hub for audiobooks and will offer a personalized Wrapped experience for authors and publishers who want to see how Spotify users will engage with their work in 2024, similar to the experience it already offers to podcasters.
Other areas of the wrapped experience have also been modified or updated. For example, the Top 5 artists’ story will now display the ‘Longest Listening Streak’. When you share music or podcasts, Spotify will tell you if what you’re listening to is in the Top 100 Songs, Top 20 Artists, or Top 5 Podcasts.
The company is also bringing back “Top Listeners,” which shows what percentile you’re in relative to your favorite artist — a feature that lets users show off to friends how connected they are to a favorite artist long before anyone else.
Artist videos will also return, with thousands of artists sharing messages with top fans, including Billie Eilish, Usher, Sabrina Carpenter, Karol G, Peso Pluma, Chappell Roan, ROSÉ and others.
This year, Wrapped will also add Podcaster Clips, or video messages from bloggers like Emma Chamberlain (“Anything Goes”), Ashely Flowers (“Crime Junkie”), Markiplier (Mark Fischbach, “Distractable”), and Stephen Bartlett (“Diary of CEO”, and others.
And in celebration of top artist Taylor Swift, a pair of Easter eggs in the app will light up Spotify buttons with era-themed animations — like sparkles for “Fearless” or seagulls for “1989 (Taylor’s Version)” and more. Fans will also have access to a Top Artist AR friendship bracelet on Snapchat, and Swift will receive a Top Global Artist badge in the app.
Spotify top lists of 2024
Today, the company also revealed its best lists for 2024, including the following (in order of popularity):
- Top Artists (Globally): Taylor Swift (26.6 billion streams, for the second year in a row), The Weeknd, Bad Bunny, Drake, Billie Eilish (returning for the second time since 2019)
- Top songs (international): “Espresso” by Sabrina Carpenter (1.6 billion+ views), “Beautiful Things” by Benson Boone, “Birds of a Feather” by Billie Eilish, “Gata Only” by FloyyMenor and Cris Mj, and “Lose Control” by Teddy Swims.
- Best albums (globally): “Tortured Poets Oath: The Anthology” by Taylor Swift, “Hit Me Hard and Soft” by Billie Eilish, “Short N’ Sweet” by Sabrina Carpenter, “Mañana Sera Bonito” by Karol G, and “Eternal Sunshine” by Ariana Grande.
- Most popular songs (most shared globally on social media): “Die with a Smile” by Bruno Mars and Lady Gaga, “Birds of a Feather” by Billie Eilish, “Beautiful Things” by Benson Boone, “Lose Control” by Teddy Swims, “Good Luck Baby!” By Chappell Rowan
- Top podcasts (worldwide): The Joe Rogan Experiment, Call Her Daddy, Huberman Lab, Last Weekend with Theo Vaughn, Diary of a CEO with Stephen Bartlett
- The most anticipated podcast (USA shows highest consumption in first week): Catch the game with LeBron James and JJ Redick, Tuah chats with Haley Welch, Drowning Creek, Hysterical, and Dateline’s Murder in the Hollywood Hills
- Best audiobooks (globally): “A Court of Thorns and Roses” by Sarah J. Maas (also a top international author), “The Fellowship of the Ring” by J. R. R. Tolkien, “I’m Glad My Mother Is Dead” by Jennette McCurdy, “A Court of Mist and Fury” by Sarah J. Maas, and “It Ends with Us” by Colleen Hoover.
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