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Start social networking Blueskywhich I just mentioned gains Half a million users over the past day, It has now climbed into the top 5 on the US App Store and is the No. 2 app in the social networking category, up from No. 181 a week ago, according to data from the app intelligence firm. Application forms. We understand that the growth is completely organic, as Appfigures has confirmed that the company does not run any search ads on the App Store.
Additionally, the growth is not limited to the US market either. A number of countries are showing four-digit growth in downloads, compared to last Wednesday, pushing Bluesky into the top 10 in countries like Japan, Thailand and Taiwan, where it sits at number one; Hong Kong, where it ranks second; Canada and South Korea, where it ranks fourth; And Singapore, where it is number 8.
While data on the app’s growth on Google Play has been lagged, early indications are that it’s rising there as well. At 4 a.m. EST, the app moved from No. 100 in the Android App Store to No. 5 in the Social Networking category and continues to climb.
AppFigures can’t yet count Bluesky’s alleged half-million new users over the course of a single day, but its estimates confirm a massive growth spurt. So far, the company is seeing 197,000 new installs on the App Store on Thursday, up from just 3.4K the day before. The majority of these — 80,000, or 40% — came from the U.S., with Japan also contributing 53,000 installs (27%), and downloads increased by four digits in about 90 countries, Appfigures tells TechCrunch.
As for the reason behind this increase, there are likely several factors working together.
On X, users are understandably upset by the company’s actions The decision to change how the cluster works He works. Soon, users with public accounts can have their posts on X seen by anyone, including those they’ve blocked, unlike before. Banned users will be prevented from interacting with those posts only by liking, replying and reposting, for example. This presents a safety issue for many who use the platform but face harassment and abuse, and for some, this was the final straw.
Additionally, X updated its terms of service and privacy policy this week, giving it the right to share X user data with third parties, including those companies developing artificial intelligence models.
X may also still be feeling the effects of the previous embargo in Brazil Upwhich saw some active users from that region move to Bluesky, perhaps bringing their followers along with them.
Additionally, Bluesky could benefit from Threads’ moderation issues, which have resulted in users getting their accounts banned or their posts downgraded for no reason. (Meta attributed the issue in part to internal software used by Threads moderators.)
In any case, X has yet to feel the effects of the changes, as it added an additional 17,000 downloads between Tuesday and Thursday. However, the app is no longer in the top 10 in the US App Store, having fallen to 29th place.
Bluesky has seen big spikes before, including when it opened its doors to the public after a long invitation-only phase, and more recently, when Brazil banned X, driving half a million new users to the social networking startup within the first two days of the year. Ban, and more in the following days.
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