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When Kat and Mike Stickler broke up, their biggest challenge was splitting up their shared TikTok account with millions of followers that generated a significant income, and they’re not alone. The Wall Street Journal reports. A growing number of couples — and divorce attorneys — are grappling with how to evaluate the value of social media accounts when a couple separates, as well as who keeps what.
In her case, Kat Stickler won control of the couple’s TikTok account and her growing audience helped her buy a new apartment; As for her husband, he got a shrinking YouTube account. He reportedly turned to a career in sales.
It may sound funny but it is no joke, as these assets are divided, as well as identifying potential for future growth, given that social media platforms can provide meaningful financial opportunities.
“My social media is my resume,” influencer Vivian Tu told the Wall Street Journal. Tu, who publishes about financial literacy, clearly takes the topic seriously. Before she got married in June, she wrote a prenup listing her social media accounts.
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