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Ahead of the local holiday season, YouTube brought its affiliate program to India, allowing uploaders to tag products in their videos and earn referrals. The company is partnering with Walmart-owned e-commerce service Flipkart and fashion retailer Myntra to open up their product catalogs to uploaders.
He is Eligible for affiliate programCreator channels must be included in the Partner Program and have at least 10,000 subscribers.
YouTube already allows select creators in India to list their own merchandise on their channels, and now creators can tag products they might talk about in videos, shorts, and live streams.
In the United States, YouTube has launched several shopping-related programs and affiliate links over the past few years. In 2022, the video streaming service began testing affiliate links in Shorts, and in 2023, the company launched a feature to allow creators to tag products in bulk across their video library so they can monetize older videos.
In August, YouTube expanded its partnership with Shopify to enable creators to access thousands of additional products. The company also launched new features, such as allowing creators to create shopping groups and a new affiliate hub.
“By making it easier to discover across all formats, from long-form videos to short-form videos to live broadcasts, and accessible on any device, like mobile, web and connected TVs, we’re amplifying the impact creators can have.” “We make it easier than ever for them to connect with their audiences,” the company said. Blog post.
India, YouTube’s largest user base with over 400 million users, has more than 110,00 channels and more than 100,00 subscribers, and since the launch of short videos in India in 2020, users have watched them more than a trillion times, the company said.
YouTube also has an active affiliate program for creators in South Korea, Indonesia, Thailand, and Vietnam.
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