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TikTok on Thursday launched a new feature that will more closely connect its app, which already influences chart-topping songs, to streaming services where users discover and play their favorite music. With the launch of the new “Share to TikTok” feature, music fans will be able to share tracks directly from both Apple Music and Spotify to the short video app, including by posting to their For You feed, their stories, or direct messages. (direct messages).
Shared content can include tracks, albums, playlists and more, and will link back to the music streaming service. This allows users to switch between their favorite music app and TikTok for more engagement with the content. In doing so, TikTok gains an increased ability to connect users with their favorite songs and artists. This is something it was already doing given the nature of its app, which allows music clips to be added to users’ videos, where they end up driving TikTok trends.
Through “Share on TikTok,” users will now be able to post to their TikTok feed or Stories, and can use the popular green screen feature to display content or take advantage of photo mode, TikTok says. On Spotify, users can share music, podcasts, or audiobooks by tapping the Share button, or they can access the share icon in the bottom right corner of the Now Playing screen.
A similar feature is available through Apple Music’s Share Sheet, where users will be presented with different options to post a video, post a photo, or share music in a message.
Over the years, TikTok’s growing popularity has meant it has the potential to change the music industry overall and how people discover new music. As Business Insider recently reported, Popular songs on TikTok tend to end up on the Billboard 100 or Spotify Viral 5067% of app users are likely to search for music after hearing songs on TikTok. The company’s relationship with music labels, artists, and marketers also helps keep the app full of new releases.
For some time, TikTok’s parent company, ByteDance, has considered leveraging TikTok’s power more directly by competing head-to-head with Apple and Spotify with its own streaming app, TikTok Music. The app was tested in a few markets, but the company later decided to halt its global efforts on that front in September.
Instead, TikTok’s focus is on attracting music fans to its app to discover it. In order to achieve this goal, TikTok had previously launched the “Add to Music App” feature that allows TikTok users to save the track they found in the app to their favorite music streaming service.
“Today’s launch of ‘Share to TikTok’ is the latest example of our ongoing commitment to supporting music discovery and promoting artists in partnership with music streaming services,” Ole Oppermann, global head of music business development at TikTok, said in an announcement. “Since its launch, the ‘Add To Music App’ has already been responsible for hundreds of millions of saved tracks and billions of streams on our partner music streaming services. The ‘Share on TikTok’ feature takes the user experience full circle and will be a great way to promote artists and tracks,” he added. Music for the TikTok community.
The move may also help ease tensions with streamers, who have viewed TikTok as a potential new competitor. Now TikTok will effectively help move traffic to and from their apps, instead of trying to steal their customers.
“We already know that creative expression is one of the core tenets of the TikTok user and creator experience, a principle that is also highly valued by our partners at the DSP (music streaming service),” Lindsay Kelt-Zichri, TikTok’s director of global product partnerships, noted in her report. . statement. “Our “Share To TikTok” integration enables seamless sharing of content from music streaming services to TikTok, opening up a limitless new avenue for creative expression for users and creators alike, along with the ability for artists, authors, and podcasters to seamlessly connect with their audiences. Audiences On TikTok.”
TikTok isn’t the only social destination Spotify has added in recent days. It also announced a partnership with Meta to share songs on Spotify from Instagram with one click. Spotify has existing integrations with other Meta apps, as well as Snapchat, X, and others.
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