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Generation Z is clearly having an impact on app consumption. Known as the “first generation mobile phone,” they constitute just that 40% For all mobile phone users around the world. Curious about their preferences, we recently contacted an app intelligence company Application formswhich provided an overview of the 50 most downloaded apps by Gen Z this year.
Due to privacy rules, we were unable to obtain data for users between the ages of 13 and 17. The company only shared total download numbers for users between the ages of 18 and 24, and the data is limited to users in the US, so it doesn’t provide a complete picture. However, this gives us an idea of the preferences of the older segment of this generation.
From popular e-commerce and social media platforms to photo editing tools, let’s take a closer look at the apps that resonate with this demographic in 2024.
Based on data from iOS and Android users in the US, the most downloaded app from January to October was Temu, the popular online marketplace that offers almost every type of product you can think of at deeply discounted prices.
Young people from Generation Z have downloaded the app 41.98 million times, indicating that the wide range of affordable items is very attractive to this particular group despite their interest. Dedication to sustainability and current discussions about fast fashion. Temu is also betting on gamification strategies to motivate shoppers, such as coupons, rewards and free gifts.
In contrast to Temu, its competitor Shein managed to get only 14.68 million new downloads. This number does not necessarily reflect waning interest in the app. Instead, it suggests that this specific demographic of young people may already have it installed on their devices.
Not surprisingly, TikTok takes second place after Temu with 33.23 million downloads. The short video app is popular among users aged 18-24 for several reasons, most notably that it serves as a quick source of easy-to-understand content. Interestingly, the Gen Z-dominated app is also preferred as a search engine on Google.
The other major video platform, YouTube, remains very popular among young people from Generation Z. Over the course of about 10 months, the mobile app racked up 14.03 million new installs, Appfigures noted. While this number is not as high as TikTok, it still indicates significant engagement among this group.
It also seems to be driving growth in the short drama app industry. One of the latest applications that has attracted attention is Max shortsWhich includes about 1,000 short films of various genres, including drama, romance, and mysteries. Data suggests that people between the ages of 18 and 24 have installed the app more than 10 million times so far in 2024.
In addition to their spending and streaming habits, young Gen Zers are also downloading the Meta suite of apps. Threads tops the list with 32.32 million installs, followed by WhatsApp with 28.42 million, Instagram with 26.29 million, Facebook with 20.58 million, and Messenger with 17.63 million.
Since Threads was the most recent to launch, it makes sense that it would have more new downloads. Additionally, there appears to be renewed interest in Facebook following a redesign aimed at engaging this social media-savvy generation. (Although we can’t definitively determine whether the update directly affected the spike in downloads, the possible correlation is worth noting.)
Google, another tech giant, has also collected a decent number of downloads so far this year. The search engine app saw 17.65 million installs, while other Google-owned products Chrome and Meet saw 10.19 million and 9.63 million installs, respectively. Meanwhile, Google Drive had 7.22 million downloads, and Google Photos had 6.79 million downloads.
Another not-so-shocking revelation is that OpenAI’s ChatGPT is still a favorite among 18- to 24-year-olds, with 24.63 million app installs. With many young people from Generation Z either starting college or entering the early stages of their careers, ChatGPT has emerged as a preferred resource for educational purposes and career guidance. Conducted a survey Best colleges It revealed that 43% of college students admitted to using ChatGPT or similar AI tools.
Another AI-powered app that is gaining attention is AI Study Buddy Goth. The app, developed by TikTok’s parent company ByteDance, achieved 8.37 million new installs. Although it has been around since 2021, Guth has seen a Increase in downloads Earlier this year, it became the second most downloaded educational app for iOS devices in the United States in April.
For Gen Z, photo sharing and social media apps are an integral part of their daily lives. So it’s safe to say that a lot of these types of platforms will make it to the list.
In addition to Threads and Instagram being highly rated, ByteDance received a high rating Capt It is another platform preferred by young people from Generation Z. The video editing app is known for the range of effects and filters it offers, which makes it easy to upload edited content on TikTok and other compatible platforms. Data indicates that the application witnessed 21.72 million new downloads.
Another app from ByteDance, Lemon8has also gained some interest among this age group, with 7.7 million downloads. Although this Instagram imitator has been slow to grow in the US, it seems to be making progress with its target audience.
Other list includes Snapchat with 19.16 million installs, followed by Telegram with 13.12 million, Pinterest with 8.23 million, Reddit with 8.06 million, and X with 7.58 million.
So far this year, Netflix has been the No. 1 streaming service attracting the most 18- to 24-year-olds with 15.67 million installs. Prime Video and Disney+ aren’t far behind, with 12.86 million and 11.68 million downloads, respectively. Max, Peacock, and Tubi each have about 7 million downloads or more.
It seems that the music streaming app that is attracting a lot of attention among young people from Generation Z is none other than the leading platform Spotify. This app has attracted 10.45 million downloads, highlighting its great appeal for this age group.
Finally, we took a look at download data for payment apps to determine which platforms are most popular among young people for making purchases, splitting bills, and sending tips. PayPal, an established player in the market, saw a jump in new downloads, with total downloads reaching 13.92 million. Venmo followed with 7.8 million downloads, while Cash App recorded 6.9 million downloads.
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