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Bluesky, the social network and X competitor, has benefited from a surge in departures from the Elon Musk-owned app formerly known as Twitter. Today, Bluesky has achieved a major milestone: it is Exceeded 20 million users. What’s more, new data suggests that the app’s rapid growth sees it close the gap with another prominent X competitor, Instagram Threads, across metrics like daily active users and website visits.
Bluesky’s user base is still much smaller than Threads, which recently reported 275 million monthly active users. However, if Bluesky’s current growth rate continues, it could catch up with Threads, a market intelligence company in time. Similar site He believes.
Its data suggests Threads had five times more daily active users than Bluesky before the US election, but as of November 15, its lead over Bluesky had fallen to just 1.5x. However, Musk’s X app remains dominant, with more than 10 times more daily active users than Bluesky at the moment.
The company’s data also indicates that Bluesky outperformed Threads in daily website visits in both the US and the UK, indicating strong interest from potential new users. Globally, daily website visits on Bluesky haven’t exceeded threads yet, but are very close as of mid-November.
Adoption of the Bluesky mobile app is also on the rise, according to similar reports. After the election and through November 15, Bluesky app usage in the US increased by 519% compared to the first 10 months of the year. The UK also saw a significant rise, with usage rising by 352%.
The company said that globally (on Android devices), Bluesky app usage is up more than 360% from the first half of the year. The pattern here looks different, as the influx of Brazilian users during the time when X was banned in Brazil temporarily caused the number of Bluesky daily active users on Android to spike. (When the ban was lifted in Brazil, some may have returned to X, the data also suggests.)
Considering that Bluesky only opened its doors to the public in February after a longer invitation-only period, its growth has been remarkable. Bluesky has doubled its user base since September when the network had more than 9 million users. Shortly after the US presidential election, the app began gaining nearly 100,000 daily users, but that pace quickly increased as the company announced on November 12 that it had… He added One million users over the past week.
While Elon Musk’s use of X on the campaign trail for President-elect Donald Trump is certainly fueling some departures, other newcomers to Bluesky may have decided to leave Selling user data to artificial intelligence companies for training purposes.
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