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peacean Austin, Texas-based fitness startup that makes a popular strength-training app, accuses Peloton of tearing up its business with the launch of its new Peloton Stength+ app, which I came out of beta on Wednesday.
After receiving feedback from Peloton beta testers that the app It looked, felt, and worked Just like the Ladder app, the company says it investigated further and found that 15 members of Peloton’s production, engineering, and design teams had been using the Ladder app since January 2024.
Of course, having employees of a competing fitness-focused company use a popular training app isn’t smoking gun — after all, Peloton employees likely use a number of competitive products as part of their personal investments in health and fitness.
but, Ladder writes in a blog post “We’re thrilled that the Peloton team is really (really) inspired by everything we do for our Ladder members,” he said, before noting how many times Peloton employees have used his app and shared the chart .
In addition, ladder He claimed In a post on
It’s a clever way to accuse Peloton of stealing this stuff when it technically doesn’t.
Peloton has not yet responded to a request for comment.
Ladder is not necessarily the underdog in this scenario. Peloton has been a pandemic-era success story. But she struggled In the years since people have returned to the gym. The company also suffered from this Supply chain issues and The product remembers. In May, Peloton laid off 400 workers and It replaced its CEO for the second timeafter replacing John Foley as CEO in 2022 and laying off 2,800 employees.
Ladder, meanwhile, new off a $105 million Series B funding roundannounced in November, included a $90 million market investment from General Catalyst. At the time, the company claimed that Ladder users logged 90 million entries in the app’s journal and completed more than 15 million workouts. Ladder generates revenue from its $29.99 per month subscription on iOS.
In other words, Ladder is taking the news of the new Peloton app launch and turning it into its own marketing and advertising opportunity. Ironically, the company does this by taking “inspiration” from another well-known advertisement: Apple’s “Get a Mac” campaign. It ran in the early 2000s and is best known for its Mac, personified as a cool guy in casual clothes, versus the suit-and-tie-wearing PC guy. Ladder is now launching its own advertising campaign, “ladder vs,” which takes that concept and instead applies it to the Peloton and Ladder apps in question.
The company has published a series of YouTube videos titled “Ladder vs. Peloton” Where Peloton is represented by the typical “Gym Bro,” while the Ladder character is one of several different, and arguably more awesome, trainers.
When reached for comment, Ladder essentially admits that it is merely promoting its advertising campaign with its accusations.
When asked if the company was seeking legal action against Peloton, a Ladder representative responded, “At Ladder, our mission has always been to make strength training accessible to everyone. Although we had a lot of fun with this campaign and appreciate the positive response from our community, We continue to focus on what matters most – our members.
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