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After weeks of anticipation, some Spotify users have become frustrated with the streamer’s dedicated annual review feature, Spotify Wrapped — with many even going so far as to call it “boring” or “a failure.”
One of the biggest complaints is that Spotify prioritized Wrapped’s AI-powered podcast listing over the other clever and creative data stories it typically offers — like ones that define your musical personality, match you with a city that shares your music tastes, describe your “audio aura,” or transform your listening history Your into a game that you can share with friends, among other things. Others are annoyed by the lack of more detailed statistics and the exclusion of information they expect, such as top genres of music and best podcasts. Spotify declined to explain how it decided which features would be included.
Onboring“A”flop“”Disappointing“A”disappointment“, and more. Although this hasn’t stopped people from sharing their screenshots, scrolling through the hashtag is currently showing more complaints than accolades.
For example, One post higher The Wrapped a Flop summon has over 108,000 likes at the time of writing.
This year, Spotify bet big on partnering with Google to turn Wrapped user experiences into AI-powered podcasts on the details and other features that made Wrapped so attractive. One Spotify user in particular He pointed out to the lack of “quirky interactive bits” such as “silly personality assessments”, when there is another reason male The new ‘Your Music Evolution’ feature was ‘pretty weird’. (The latter reused the niche genres Spotify uses for its personalized daily playlist, Daylist, as a way to describe how users’ music tastes change over the course of the year.)
The complaints suggest that what Spotify users wanted was the same type of top-tier information they had in previous years.
Others found that Wrapped didn’t include their best podcasts in 2024, but it appears this feature has been introduced to them. Some podcast listenersand not other, posts point to X.
Spotify says users must have at least two Top Shows in order for Top Podcasts to be part of their Wrapped Experience. An offer is eligible if a user listens to at least 60 seconds of two unique episodes and listens to the show on two different days throughout the year.
Others said they couldn’t find their Wrapped 2024 playlist. It does appear in the Spotify app’s Wrapped Feed as “Your Best Songs of 2024,” but your interactive Wrapped Experience itself doesn’t link to the playlist, which may be why some people miss it.
The graphic and art design used in Wrapped this year also saw mixed reviews, as some described “to them as”Mid“”Really simple“,”And Much worsedespite others Express Like they.
The AI podcast has also had a mixed reception. Those who had never encountered Google’s NotebookLM before were a fan By technology, although some expressed a sense to Uncomfortable With the feature. Spotify is likely hoping users will share its AI podcasts on social video apps like TikTok, but instead, see… Hashtag #SpotifyWrapped on the app There are many complaints about the feature not living up to the hype this year, with some pointing to artificial intelligence as the reason.
Additionally, a number of users linked their disappointment to Spotify’s previous layoffs, believing that this year’s downgrade had to do with staff shortages as well as over-reliance on artificial intelligence. I left the company 2,300 people in 2023whose CEO Daniel Ek He said it had an impact Daily operations are more than expected.
Although it’s an end-of-year feature, Wrapped is more or less part of Spotify’s day-to-day operations, with the company telling the press earlier this week that it has already begun work on Wrapped next year. Teams from across the company contribute to this effort, including marketing, product, music, podcasts, audiobooks, and more. However, Spotify declined to specify how many people are working on Wrapped.
When asked to comment on how they decided what to include on Wrapped this year, Spotify simply said: “Every year we look to bring a new and exciting experience to Wrapped for listeners. It’s part of Wrapped’s secret sauce.”
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