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Threads tests users’ ability to see how well their individual posts perform on the social network. Until now, Insights in Topics only showed you aggregate metrics for all your posts. Now, this feature can show you metrics for each post.
If you’re in the test, you can sort posts by the highest or lowest number of views, likes, and responses they’ve received. Additionally, you can see details of views and interactions by followers and non-followers for each post. You will also be able to see how many people have followed you from a particular post.
Instagram CEO Adam Mosseri Announce The change was announced Thursday, noting that it will help users better understand the types of posts that resonate with their audiences, especially now that Threads has changed its algorithm to show users more content from accounts they already follow.
The latest change comes as Meta has been rapidly building and updating Threads over the past few weeks, likely in response to the growing popularity of X competitor Bluesky, which recently surpassed 20 million users.
Updates include deeper integration with various and advanced search, personalized feeds, the option to choose a default feed, AI-powered summaries of trending topics, and more.
Although Threads has a strong user base of over 275 million monthly active users, Bluesky is catching up to Threads when it comes to daily active users. As a result, the Meta-owned social network is keeping users happy and likely rolling out additional functionality in an effort to remain competitive and prevent its users from migrating to Bluesky.
Bluesky’s popularity soared after the US presidential election as X gained a more right-wing approach, especially after Musk used the social network to campaign for President-elect Donald Trump.
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