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Interest in Donald Trump has risen higher than interest in Kamala Harris. People ate the content on chocolate bars in Dubai. And the Yankees actually won. These more ideas all come from Google’s annual top list Popular searcheswhich will be released today.
Google’s place is indisputably in today’s popular culture. that it The largest Internet property in the worldand Google search Most visited location. Yes, up AI generated chatbots and Social applications It may one day eat away at Google’s dominance. But for now, it’s dominant, and these results are a kind of barometer of what the world is curious about right now.
We’ll go over some of the results below, but first we’ll talk a little bit about what Google measures. First of all, this is it no Most popular search terms for 2024. Google told me that if they built that list, the most popular things, over the course of an entire year, would be words like “weather,” and they don’t really change, year over year.
Instead, Year in Search takes into account what rose in popularity in 2024, specifically search queries that “saw a significant rise in traffic over a sustained period in 2024 compared to 2023.” The goal is to sift through those all-time favorites like “the weather” in order to identify what people were curious about in the past year, to highlight Zeitgeist.
This means that if people – at least those who use the Internet – have collective thoughts and curiosities, these tables tell us what those thoughts were this year.
Google told TechCrunch that the list was compiled together solely from text searches google.com. It does not include searches on other Google properties such as YouTube. It does not include queries that may have passed through Gemini’s AI-generated chatbot. The one exception to all of this is the list of popular “hum” searches — the tool through which Google lets you hum your latest earworm to find out what it actually is.
You have to wonder what these lists will look like in the coming years if current trends continue. Recent research (trans Electronic marketer) found that in the US, young people have moved away from using Google for online searches, with Generation Z 25% less likely to use it than Generation X. Instead, they prefer social media sites like TikTok to discover trends, news and answers. For questions they may have. This could incentivize Google to include more data over time from YouTube — which is still going strong with those younger demos.
The same applies to the rise of generative AI. So far, OpenAI’s ChatGPT appears to be the only one among those bots to break into the top ten list of most popular websites in the world (according to Similar site) – Yes, the same listings that rank Google search at the top. Google has a nice, impressive card to play there: It’s already incorporating generative AI findings into some of its own search experiences, as well as offering them in standalone apps, and that gives the company the option to offer them as a complement to its core research. expertise. Completion>Deconstruction.
The most important global research trends
It’s great, mainly because it underscores the extent of Google’s use outside the US. The most important search term in 2024 compared to 2023 was the soccer tournament, Copa America; Followed by another football tournament, the UEFA European Football Championship; It is followed by two cricket sporting events, the ICC Men’s T20 World Cup and a scheduled ‘Test’ between India and England. Overall, six of the top 10 search trend terms were related to sporting events. (The Olympics came in only ninth place.) The first act on the list went to Liam Payne, the One Direction singer who died earlier this year, who overtook Donald Trump to occupy fifth place. iPhone 16 and Catherine, Princess of Wales, complete the list.
Searches (global)
1. Copa America
2. European Championship
3. ICC Men’s T20 World Cup
4. India vs England
5. Liam Payne
6. Donald Trump
7. India vs Bangladesh
8. iPhone 16
9. Paris 2024 Olympic Games
10. Catherine, Princess of Wales
Election insights
Are Google searches a great reflection of what’s happening in the real world, or do they ultimately shape what the real world does? Donald Trump, the winner of the US presidential elections, also outperformed his rival Kamala Harris in Google searches. It appears in the top 10 global search trends (Harris does not appear). It was the first name on the global list of people search trends. (Kamala was in third place.) His shooting incident made it to the top ten list of global news events. Trump similarly outperformed Harris in US-only trends.
Chocolate bars in Dubai
Google may be intentionally ignoring social search trends in its rankings, but it can’t really avoid them. Dubai Chocolate Bars – a chocolate bar filled with a rich, crunchy pistachio/pastry filling – have made multiple lists this year: best international and American recipes and trending foods. But why?
It’s about TikTok: The bars created a buzz after a food influencer out of Dubai, where the bar was first produced, posted about them and her video went viral on TikTok. That eventually bled over to a million other media outlets writing about it and voila! You have a Google search trend in the making.
Nancy Meyers and her many appearances
They say that fashion inspiration can come from anywhere. And in 2024 it came from middle-aged women in movies. Nancy Meyers is a filmmaker who has been active since the early 1980s, but her true heyday was in the 1990s and early 2000s, where she made popular, funny, emotional, and often family-friendly comedies, achieving major box office success with her films. Like a remake of Parent trap, Father of the brideand What women want. Many of her films feature famous female characters who are wealthy without being filthy rich, and whose status is embodied in the comfortable clothes they wear. Obviously some of that started speaking to women in the 2020s. Witness the rise of the “coastal grandma” and its 2024 incarnation, the “coastal granddaughter” — again, thanks to claims on social media platforms like TikTok and Instagram. Both Myers and her granddaughter have hit the charts this year.
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