Khloe Kardashian and Kris Jenner are raising money to create a new consumer company

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Khloe Kardashian and Kris Jenner are looking to raise $10 million for a new business venture called Kholoud, according to the British Daily Mail. SEC filing.

According to the filing, which was listed on Tuesday, the company began raising money last month and has already raised $4.49 million. Trademark filings show that earlier this year, Affiliate brands With Khulud made to cover popcorn, granola and other types of snacks, with one also made to cover protein supplements.

Brian Baum, a serial entrepreneur and co-founder of venture firm K5 Global, is listed as CEO, according to a Securities and Exchange Commission filing. Michael Caves, K5’s other co-founder, has also been listed as being affiliated with Kholoud, which is perhaps not surprising, as he has close ties to the Kardashian-Jenner family, including Helping Kendall Jenner launch it Its line is 818 tequila, as reported by The Wall Street Journal. He also made headlines last year for his ties to Sam Bankman-Fried, who invested $700 million in K5 before the cryptocurrency founder was arrested, the New York Times reported. The port named Kives”Very connected“, since Bankman introduced Fried to Hollywood power players like Katy Perry and President Bill Clinton.

Internet Investigations She is already on the case As for what Kholoud could be, with speculation mounting that this will likely be a protein popcorn brand of some sort.

TechCrunch has contacted K5 Global, the attorney listed in the trademark filing, and a representative for Khloé Kardashian for comment.

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