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In 2023, Boks caught the eye with Palma. The device blurred the line between e-readers and smartphones, by combining e-paper and Android. The initial idea was for a phone-sized Kindle that was small enough to fit in a pocket.
The product would be tempting to many if that was the only thing it brought to the table. I say this as someone who took his Kindle with him on the subway, then held onto it awkwardly for the rest of the night — and hoped he’d avoid leaving it behind. The idea of an e-reader that can fit in a pocket is very attractive.
However, Boox clearly has bigger ambitions for this line. On Wednesday, it referred to the upcoming Palma 2 as “portable e-paper for a mindful lifestyle.” Hyperbolic market aside, Boox seems to envision the product as a kind of productivity device with limited distractions.
It’s a difficult line to walk, building a “conscious” business tool. In this case, that means a 6.13-inch 300 ppi E Ink display with 6GB of RAM and 12GB of storage. The device gets a speed boost with a new octa-core processor and a fingerprint reader for added security. The latter should come in handy if you’re using the device for more than airport readings.
The Android device has access to the Google Play Store, which further blurs the smartphone line. There’s also a pair of speakers and a 16-megapixel camera designed specifically for scanning documents.
The device is currently available for pre-order for $280, which puts it in the general price range of e-readers.
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