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The popularity of a video on Instagram can affect the actual video quality: according to Adam Mosseri (the Meta CEO who leads Instagram and Threads), more popular videos display in higher quality, while less popular videos display in lower quality.
In a video (across the edge), Mosseri said Instagram tries to show “the highest quality video possible,” but said, “If something hasn’t been watched for a long time — because the vast majority of views are at the beginning — we’ll move to a lower quality video.”
This is not entirely new information. Meta wrote last year About using different encoding configurations for different videos depending on their popularity. But after someone Share Mosri’s video on topicsMany users had questions and criticisms, and one of them went further describes The company’s approach as “really crazy”.
The discussion prompted Mosseri to provide more details. For one thing, it is He explained These decisions occur at the “aggregate level, not the individual level,” so it is not a case where the interaction of individual viewers affects the quality of the video played to them.
“We favor higher quality (more CPU-intensive encoding and more expensive storage for larger files) for creators who attract more views,” Mosseri added. “It’s not a binary[threshold]it’s a sliding scale.”
A number of users also suggested that this approach creates a system that privileges popular creators over smaller creators — where popular creators are able to publish at the highest quality, boosting their popularity, while smaller creators are unable to penetrate.
Mosri He said It’s a “valid concern”, but he claimed that “in practice, it doesn’t seem to matter much, because the shift in quality is not that great and (whether) people engage with the videos or not depends more on the video content.” Video is better than quality.” He said quality turned out to be “more important to the original creator.”
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