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Apple products will get integration with OpenAI’s ChatGPT in December when iOS 18.2 rolls out, which is supposed to enhance Siri and some other features with smarter AI. On Monday, iOS 18.2 beta testers got an idea of how OpenAI will benefit from its partnership with Apple.
Apple is working to include an option to upgrade to ChatGPT Plus within the Settings app, according to an iOS 18.2 beta update spotted by Apple. 9to5Mac. This will give Apple users a direct path to signing up for OpenAI’s premium subscription plan, which costs $20 per month. This could push a lot of users to subscribe to ChatGPT Plus, a key revenue driver for OpenAI, especially since the free version of ChatGPT can be very limited.
Free ChatGPT users will not have access to the latest OpenAI models (such as o1-preview) or premium features such as advanced audio mode. They can also only create two photos with Dall-E per day, and can’t send as many messages to the AI chatbot as premium users.
The big lingering question in the Apple and OpenAI partnership is how the two companies expect to make money from the deal. It is said that Apple Sam Altman’s startup is not paid for the integration In money, but in exposure. The ability to upgrade to ChatGPT Plus in Settings may be enough of an offering to make the whole thing worthwhile for OpenAI, but only if users actually sign up. Otherwise, OpenAI will be on the hook for a large influx of new free ChatGPT users, which will undoubtedly increase the startup’s AI inference costs.
It’s also unclear whether Apple gets a portion of the revenue OpenAI generates from ChatGPT Plus subscriptions through the Settings app. It’s possible that the iPhone maker is simply betting that having cutting-edge AI features is worth the free exposure that OpenAI offers, because it will prompt enough customers to upgrade to new phones.
However, this is a strange deal. Although Apple is allowing ChatGPT to power many of its biggest AI updates to date, the iPhone maker isn’t making this deal exclusive. Apple says it will soon integrate AI models from other developers Including Google Gemini.
In the backdrop of this integration, OpenAI is raising money and losing top executives at an unprecedented rate. Apple was reportedly supposed to participate in the latest $6.6 billion round, but I withdrew Shortly after OpenAI’s CTO, Mira Moratti, abruptly left the company.
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