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Haley Welch, the 22-year-old girl who went viral.”Hook twah“, she managed to turn her brief moment of fame into a full-fledged career. In just a few months, Welch quickly rose to fame, amassing around 5 million followers across various social media platforms.
Having recently launched her podcast called “Talk Tuah”, she is now venturing into the world of technology with a new AI-powered dating advice app called Bucky Tools.
Launching in the App Store this week, Pookie Tools offers a range of features aimed at Gen Z singles, such as an AI-powered chatbot to help start a conversation, general dating advice, date recommendations, and tips for improving your dating profile And even a zodiac compatibility feature.
The app is being launched at a time when many young people are complaining about the current online dating culture, which is plagued by ghosting, fraud and other challenges. Some users have even turned to AI tools like ChatGPT for dating advice, using prompts to create entire conversations. Major dating platforms Bumble and Tinder have also introduced AI tools.
Although Welch isn’t the first creator to launch an app, it’s rare for someone to do so so early in their career, which may indicate that creators are becoming concerned about the sustainability of their success. More popular influencers, such as Marques Brownlee (MKBHD) and David Dobrik, have previously launched their own apps.
TechCrunch spoke (or tuah spoke) with Welch and discussed her new app, which is named after a cute nickname she gives her boyfriend.
“I was on Bill Maher’s podcast, and it was actually one of his ideas that he gave me,” Welch said. “He kind of pushed me, saying I should be a relationship coach. And that’s how we came up with the idea. … This app is the easiest way for them to find their forever Pookie.”
To build the app, Welch partnered with Ben Ganz, founder The ultimate artificial intelligence studioan AI customer support automation platform.
In theory, Welsh’s app sounds like a fun and promising concept designed for those navigating the world of dating and relationships. It’s similar to other AI-based relationship coaching tools, generating responses to all kinds of relationship questions, whether you’re looking for advice on communication, conflict resolution, or simply how to have a fun date.
One standout feature is its ability to suggest creative date ideas based on your location and whether this is your first date or the tenth time you’ve seen the person. Additionally, the app offers clothing recommendations to help you dress appropriately for different dating scenarios, whether it’s a casual coffee date or an elegant dinner. It can also analyze your dating app profiles and provide feedback, such as attractive prompts or recommendations to add more photos that show your personality. Pookie’s “Flirtation Meter” rates your text messages on a scale from 0 to 100 to determine how flirty they are.
When it was announced that Hawk Tuah would be offering dating advice through a new app, we expected the chatbot to embody her signature sense of humor and candor. However, when testing Pookie Tools’ chatbot, it became clear that the responses were generic and lacked the personality we expected. As a result, it looked strikingly similar to ChatGPT and other existing AI tools.
However, according to Ganz, they are working on training the model using transcripts from the podcast.
However, two of the tools can be considered controversial: the “bald prediction tool” and the “height detector”.
The Bald Predictor app works by analyzing a photo of a person looking for possible patterns of hair loss. The height detector uses descent and surroundings to estimate height.
Both of these AI tools appear to be a response to the frustration expressed by some women regarding men who misrepresent their height on dating profiles or hide their hair loss in photos. Some women already have Using ChatGPT To call out men for lying about their height.
However, gadgets may come across as menial and can perpetuate the stigma that short, bald men are inferior.
Welsh emphasizes that the tools are meant to be fun. But she said her favorite tool, as a 5-foot-8-inch woman, is the height detector.
As with any AI technology, the height detector is not 100% accurate and only provides an estimated guess. Our tests yielded mixed results, but one ended up being only a couple of inches off the person’s true height, taking into account several things, like the countertops next to the person and the ceiling height. When we tested the baldness predictor, the AI couldn’t determine the likelihood of baldness from some photos.
Welsh and Ganz plan to offer new features in the future by collaborating with podcast guests and other content creators, although they have not specified what features will be added. Prominent personalities like Holly Madison and Whitney Cummings have appeared on Talk Tuah, which may attract more users to the app.
Pookie tools work on a subscription model; It costs $7 per week or $50 per year. There’s also a three-day free trial.
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