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YouTube is launching a new way for creators to earn money during vertical live streaming, the company announced Announce Thursday. Viewers can now purchase “Gems,” a digital currency, to send “gifts” to content creators. Gifts are animations that appear on the screen during a vertical live broadcast.
If this sounds familiar, it’s because it’s similar to TikTok’s live giveaway feature that allows viewers to purchase “coins” to send gifts, of varying monetary value, to support live stream creators.
When viewers use gems to send gifts on YouTube, creators get a “ruby.” Content creators get 1 cent for every rupee, which means creators get 1 dollar for every 100 rupees. Since the price of YouTube gems can vary based on different package options, there is no fixed effective revenue share, which means the amount of rubies earned can vary.
For the next three months, eligible creators can receive a 50% bonus on their giveaway earnings, up to $1,000 per month, on top of their regular Rubies earnings.
Creators can only receive gifts when streaming vertically directly on YouTube or using third-party streaming software, and viewers can only send gifts through the mobile app.
Although YouTube has allowed viewers to support streamers with “super stickers” in the chat tab, this new feature is a direct response to the popularity of giveaways on TikTok Lives.
Creators on TikTok earn thousands of dollars by live streaming and then receiving gifts from viewers. For example, some teenagers He earned up to $7,000 Month by arguing for or against Donald Trump and Kamala Harris in live battles on the platform. In addition to many NPC banners They earned thousands of dollars a day in some cases, by receiving gifts during live broadcasts.
YouTube notes that once an eligible creator enables giveaways in vertical live streams, they will no longer have access to Super Stickers. The Google-owned company says it believes giveaways provide viewers a better way to visually support their favorite live content creators.
The new monetization option will roll out to eligible creators in the US over the next few weeks.
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