Yuka, an app that rates food and makeup, allows users to file complaints directly with companies

Yucca It is a popular health app that allows users to scan food item barcodes to quickly see the health rating based on additives, sugar, saturated fat, and fiber. It also scans beauty products, highlighting any harmful substances such as endocrine disruptors, carcinogens, allergens, and irritants. Yucca then recommends healthier options, to help consumers make more educated and informed decisions.

Since its introduction in France in 2017, Yucca has uncovered major issues with major companies regarding harmful ingredients that many customers are unaware they are consuming. For example, the French supermarket chain Intermarche change 900 recipes and 140 additives removed due to pressure from consumers and Yucca users.

Now, the company is expanding its mission by introducing a new feature that gives users a direct way to contact brands that use these problematic ingredients.

Launched today, the new “Call the Brand” button allows users to challenge companies directly. When a user scans a product found to have a red Yuka label — which indicates health concerns — they will see an option to email the product’s manufacturer, prompting them to reconsider using harmful additives. Yuka provides a default message but allows users to customize it if they wish.

Additionally, users have the option to publish a post on X to publicly call for change. The company is working on adding support for other social media platforms such as Instagram and others.

Emails and social media posts often lack impact when only a few people participate, but Yucca believes this feature could encourage thousands, or even millions, of consumers to take a stand on healthy products. A study by the Food Industry Association (FMI) and NielsenIQ found this 72% of participants prioritize transparent product information and labeling when choosing which food brands to support.

This feature may be especially useful for Americans, where dietary regulations are less stringent than in Europe.

The new tool is only available for premium users in France and the United States. Membership ranges from $10 to $50 per year and offers features such as offline mode, unlimited history, and more. It will be rolled out to additional countries in the coming months.

Yuka is available for download on App Store and Google Play Store. The app has 1 million paid users, 700,000 of whom are in the United States. Overall, it has more than 60 million users around the world.