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Arzooo, an Indian startup founded by former Flipkart executives that sought to bring “the best of e-commerce” to physical stores, has sold its assets in a distressed sale to Moksha Group.
The deal comes after Arzooo has tied up with several startups, including Bengaluru-headquartered Udaan, for potential merger opportunities, according to people familiar with the matter.
Arzooo has raised nearly $90 million from investors including SBI Investment, Trifecta, Tony Xu and Celesta Capital, climbing to a peak valuation of $310 million.
Neither Moksha nor the startup disclosed the financial terms of the deal.
Arzooo has provided a digital bridge for small electronics retailers in India to compete with e-commerce giants and large retail chains. The startup worked with major brands to secure large inventories at competitive prices, and also provided last-mile delivery and working capital solutions.
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