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Former NBA Lakers star Metta Sandiford-Artest (formerly Metta World Peace), has teamed up with Steven Stokols, former CEO of Boost Mobile, to launch Tru Skye Ventures, a company looking to invest in sports and health technology. According to Sportico.
The company wants to raise $100 million and cut its first official check for performance beverage company Barcode, which was founded by Mubarak Malik, the former performance director of the New York Knicks and Los Angeles Lakers, Sportico reported. This news comes after more athletes are entering the venture capital field. Just last month, Milwaukee Bucks player Giannis Antetokounmpo announced the launch of a company called Build Your Legacy to invest in sports and entertainment companies. Steph Curry, Serena Williams, and Kevin Durant also have their own investment companies.
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