[ad_1]
finenessa startup that creates a new type of audio-visual entertainment for mobile devices, has been sold.
The company, which has received financial backing from Twitter and Medium co-founder Biz Stone as well as Pinterest co-founder Evan Sharp, is turning to a London-based audio technology company. Bronzean AI music startup.
Founded by record producer Lex Dromgoole He shared his optimism about AI in musicAnd the composer Gwilym GoldBronze makes tools that artists use to compile music into a “creative, interactive or personal experience.” Bronze tested its engine with Beatport, XL Recordings, A24 Film, musicians Disclosure, Arca, and Jai Paul, as well as Oscar-winning sound designer Nicholas Becker.
Bronze says it worked with Chroma before acquiring an app called “Lux Aeterna“, a virtual world offering an audio-visual experience designed to explore music from Venezuelan producer, DJ and singer-songwriter Arca in a ‘meditative digital space’. The music reacts to changes in the player’s movement, location and activity, meaning users can fly through the virtual world and interact with sounds as part of From their trip.
Terms of the deal were not disclosed, but all Chroma shares will be converted into bronze shares. Chroma co-founder Andreas Billström will join Bronze’s advisory board, but the acquisition focused more on intellectual property than talent.
On that front, Bruns says an API will be created for the engine built for Lux Aeterna so that similar functionality can be plugged into any game-building platform. The acquisition will also help expand Bronze Engine’s visual capabilities, which the company hopes will allow it to gain more traction in the interactive entertainment space in the future.
“As we shift into the era of generative visual and audio environments, the acquisition of Chroma will enable Bronze to offer artists, musicians and anyone with a creative spirit to express themselves with a new generation of dynamically responsive creative tools,” Sharp shared in a statement.
According to PitchBook, Chroma raised $7.19 million over two seed rounds, completed in May 2022. Investors include 14W, Adjacent, Hidden Ventures, Singular, and SpotiAngels, as well as Biz Stone and Pinterest co-founders Evan Sharp and Ben Silbermann. Sharp also invested in Bronze in August 2024.
[ad_2]